How to Identify Your Ideal Client

How to Identify Your Ideal Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” While it might be true that everyone could use your help, it’s...
5 Reasons You Should Write a Book

5 Reasons You Should Write a Book

Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing has the power to grow your business beyond your expectations. You’ll experience a...
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